Introduction to Entrepreneurial Behavioral

Overview of your Final Semester Project which consist of showmanship and report submission.

The showmanship is divided into (2) parts and assessed based on (4) areas of criteria assessment:

Part A: Small Business Management encompassing two areas:

a) Organization - lining out business ideas, concept and theme.
b) Engagement - creating a memorable buying experience for customers.

Part B: Entrepreneurship encompassing two areas:

a) Development - a strong command of voice, mind and body.
b) Representativeness - communication with intention and impact; and teamwork.

The report will consists of the following table contents:

i)     Executive Summary
ii)    Company / Business Description
iii)   Product Distribution Method and Development Stage
iv)   Competition and SWOT Analysis
v)    Marketing and Sales Strategy
vi)   Management Structure
vii)  Survey Report
viii) Execution Day Sales and Operation Report
ix)   Business Timeline
x)    Customer Feedback
xi)   On-site Marketing and Strategy
xii)  Financial Statements
xiii) Conclusion
Appendices [Pictures, Posters, Floor Plan, Pre-Order Form, Survey Form, Brochures]


TOTAL ASSESSMENT MARKS:

Showmanship - 60 marks
Report             - 40 marks
Assessment     - 50%