Here are the rules to success.
1. Establish a niche: "A cute name? Unique packaging?
2. Find taste-testers: Create brochures and inform friends about it.
3. Figure out your price: Go to local places and check out how much your competitors charge.
Management in all business and organizational activities globally as well as in cross-cultural sectors is the act of coordinating the efforts of people to accomplish desired goals and objectives using available resources from various different ways efficiently and effectively.
Friday, May 8, 2015
Introduction to Entrepreneurial Behavioral
Overview of your Final Semester Project which consist of showmanship and report submission.
The showmanship is divided into (2) parts and assessed based on (4) areas of criteria assessment:
Part A: Small Business Management encompassing two areas:
a) Organization - lining out business ideas, concept and theme.
b) Engagement - creating a memorable buying experience for customers.
Part B: Entrepreneurship encompassing two areas:
a) Development - a strong command of voice, mind and body.
b) Representativeness - communication with intention and impact; and teamwork.
The report will consists of the following table contents:
i) Executive Summary
ii) Company / Business Description
iii) Product Distribution Method and Development Stage
iv) Competition and SWOT Analysis
v) Marketing and Sales Strategy
vi) Management Structure
vii) Survey Report
viii) Execution Day Sales and Operation Report
ix) Business Timeline
x) Customer Feedback
xi) On-site Marketing and Strategy
xii) Financial Statements
xiii) Conclusion
Appendices [Pictures, Posters, Floor Plan, Pre-Order Form, Survey Form, Brochures]
TOTAL ASSESSMENT MARKS:
Showmanship - 60 marks
Report - 40 marks
Assessment - 50%
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