Monday, April 14, 2014

The Metamorphosis of Creative Innovation

Students were asked to innovate a business using digital technologies and the topics learnt in class to create a revolutionary marketing niche that will bear a remarkable breakthrough in sales if they were to promote their business to the real world. Hence, they came up with the concepts below for the products listed as follows:

              i.        An office

            ii.        A home

           iii.        A car

           iv.        HACK (3-in-1 Home Appliance Control Kit)





 
By: Kristen Priya - ADP-SEGi Subang Jaya



Sunday, February 23, 2014

GAMIFY YOUR GAME TO GAMIFICATION

BA 459  CONTEMPORARY TOPICS FOR MARKETING 

 (Replacement Class Activity on 21/1/14 to be discussed for the coming class on 27/2/2014)

You are instructed to watch (4) videos as mentioned below and answer the questions accordingly:

Video 1 - McDonald's 140-Character Film Contest Gamification
Video 2 - HR & Gamification Platform for Call Center
Video 3 - Guerilla Marketing Innovative Ideas
Video 4 - Invisible Vending Machine

Questions

V1 - What was the significant purpose of Mc Donalds bringing about such a gamification towards its
         products for its loyal customers?

V2 - Do you think the gamification for the call-center was a competitive edge gamification? State your
        reasons.

V3 - Pick (2) most interesting / catchy guerilla marketing that caught your attention at first sight and state the
        reasons why you think so?

V4 - Looking at "Invisible Vending Machine",
        (i) What was the objective of creating such a viral marketing strategy that enhances its competitive 
             advantage?
        (ii) Do you think it was a good idea to bring about such an innovative creation of technology
             innovation?






Thursday, November 7, 2013

International Management

International Management is a great subject matter to explore especially when it involves cross-cultural management as it requires:
- knowledge and skills, above and beyond normal business expertise like familiarity with the business
   regulations of the nations in which the organization operates,
- understanding of local customs and laws,
- the capability to conduct transactions that may involve multiple currencies.

Interactions are the key to globalization and international management. However, I have learned through research and experienced the various combination of perspectives and diversed condenses extending towards the growth of cross-cultural management, organizational behaviour and international business.

Understanding the effects of varient cultures, depicts a sense of respect and awareness that is fundamental to the business environment. Hence, a better understanding of the challenges that face global managers creates a rapidly growing phenomenon of adaptation in order to thrive; resulting in an ever-increasing number of cross-cultural interactions in the workplace which places great importance to the fundamental requirement of effective internatinal management.

As always, I recognize and condone that my own cultural background influences my ability to be objective. I would be more than pleased to hear from learners in and out of my classroom who may have different views towards the various cultural orientation which they may have perceived, experienced, adopted or even adapted.






Networking for Success


This topic encompasses all three areas of management which is Human Resource Management, International Management, Contemporary Topics in Marketing and last but not least, Entrepreneurship and Small Business Management that may be essential at every point of your life.

It is never too early to learn the art of networking. 
Networking is an essential tool for job seekers. It may be the single most effective way to getting the job of your dreams. Networking is not just a good way to secure jobs; it is a tool that can help you in various aspects of your life, from moving up the corporate ladder to meeting your future life partner.

You may think you have plenty of time to pick up this all-important skill before you step into the working world. However, cultivating this habit as early as possible can help you make the most out of your connections in college and beyond. Here are a few things you could get started on the network to success. 

http://sagaciousedge.files.wordpress.com/2013/11/networking.jpg

Build a contact list
Networking is an active, ongoing process in which you identify people who can provide information, advice, and best of all – more contacts! Ways to identify and make new contacts include: 

 Extra-curricular activities. These are great opportunities to make friends from other colleges. You common interest is a good conversation starter, and you can then progress to other topics like study tips and career choices.

Social networking siteslike Facebook, Twitter, Blogger and online forums which enable you to join common interest groups and make new friends. This is one good way to extend your circle of contacts even if you have not personally met them.

Talking to parents of friends. Working adults are one of the best ways to learn about the various career choices you can make. Finding out first-hand information on a career that you are interested in is better than reading about it in books and websites.

Planning is everything
Once you have identified the various avenues that can present you with opportunities to network, the next step is to target specific individuals for a relationship establishment that can benefit in the long run. To build your self-confidence, you can start with people who are more approachable. 

Preparing to make contact
Once you have made the necessary arrangements, and if they are working in an industry you are interested to join, you should first research that industry, in order to be a potential candidate. Find out more about career challenges, professional development, overall work environment and sources of job satisfaction but avoid asking about the salary range of the jobs on offer.

Follow up
Keep in touch with your contact, occasionally following up with thank-you notes and updates on your career choices. By building long-lasting relationships with your contacts, you would have created a pool of individuals you can later use as referrals to get internships and even jobs. However, ensure you obtain permission from them first.

Ask about vacancies
You may ask your contacts if you are allowed to visit their workplaces, or if you can work part-time there during your semester break to gain some first-hand experience of the industry they work in. If they are still in the company after you have graduated from university, you could even send them a copy of your curriculum vitae to pass on to the hiring manager should there be any suitable openings.

It is never too early to start cultivating the habit of networking, so that it becomes second nature to you by the time you graduate from university. It is a vital skill to have as it may help you land a good job even without sending out a single formal job application. 

Wednesday, April 25, 2012

Management Cases

Something about Strategic Management that one needs to know in this era of dimension is that it centers on the belief that a firm's mission can best be achieved through a systematic and comprehensive assessment of both its internal capabilities and its external environment. Subsequent evaluation of the firm's opportunities leads, in turn, to the choice of long-term objectives and grand strategies and, ultimately, to annual objectives and operating strategies, which must be implemented, monitored and controlled.

Besides, the manager must have a thorough knowledge and analysis of the general and competitive organizational environment so as to take right decisions. They should conduct a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats). 

Strategic management is basically nothing but planning for both predictable as well as unfeasible
contingencies. This subject will definitely be an interest to learner's who wish to venture into the world of entrepreneurship as well as engaging various projects locally and globally. 





Thursday, April 12, 2012

Week 1: Discussion - Levi Strauss

Task to be accomplished for BA454 - MANAGEMENT CASES class.

Go to www.levistrauss.com/about/vision and read what the company says about how its corporate values of originality, empathy, integrity, and courage are connected to its vision of clothing the world by marketing the most appealing and widely worn casual clothing the world. Do you believe what the company says, or are its statements just a bunch of nice pontifications that represent the chief executive officer's personal values (and also good public relations)?