The Metamorphosis of Creative Innovation

Students were asked to innovate a business using digital technologies and the topics learnt in class to create a revolutionary marketing niche that will bear a remarkable breakthrough in sales if they were to promote their business to the real world. Hence, they came up with the concepts below for the products listed as follows:

              i.        An office

            ii.        A home

           iii.        A car

           iv.        HACK (3-in-1 Home Appliance Control Kit)

1) www.freshsmartfridge.blogspot.com

2) www.nerospring2014.blogspot.com

3) www.3lamborgs.blogspt.com

4) www.a-skytown.blogspot.com

5) www.sjcarpark.blogspot.com

 

By: Kristen Priya - ADP-SEGi Subang Jaya

GAMIFY YOUR GAME TO GAMIFICATION

BA 459  CONTEMPORARY TOPICS FOR MARKETING 

 (Replacement Class Activity on 21/1/14 to be discussed for the coming class on 27/2/2014)

You are instructed to watch (4) videos as mentioned below and answer the questions accordingly:

Video 1 - McDonald's 140-Character Film Contest Gamification
Video 2 - HR & Gamification Platform for Call Center
Video 3 - Guerilla Marketing Innovative Ideas
Video 4 - Invisible Vending Machine

Questions

V1 - What was the significant purpose of Mc Donalds bringing about such a gamification towards its
         products for its loyal customers?

V2 - Do you think the gamification for the call-center was a competitive edge gamification? State your
        reasons.

V3 - Pick (2) most interesting / catchy guerilla marketing that caught your attention at first sight and state the
        reasons why you think so?

V4 - Looking at "Invisible Vending Machine",
        (i) What was the objective of creating such a viral marketing strategy that enhances its competitive 
             advantage?
        (ii) Do you think it was a good idea to bring about such an innovative creation of technology
             innovation?