Thursday, April 12, 2012

Week 1: Discussion - Levi Strauss

Task to be accomplished for BA454 - MANAGEMENT CASES class.

Go to www.levistrauss.com/about/vision and read what the company says about how its corporate values of originality, empathy, integrity, and courage are connected to its vision of clothing the world by marketing the most appealing and widely worn casual clothing the world. Do you believe what the company says, or are its statements just a bunch of nice pontifications that represent the chief executive officer's personal values (and also good public relations)?

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